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Not that this is Bush’s first viral moment. The real magic, though, is taking place out in the real world, where Gen Z has been introduced to the ethereal power of Bush and of one of her defining smashes.
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Finally, in a life or death moment, its cosmic powers come to her rescue. And as Max is drawn into the web of supernatural evil stalking Hawkins, Indiana, the song becomes even more crucial. Running Up That Hill is introduced early in the season as the melancholic jam of young goth Max, who listens to it non-stop as she wrestles with the death of her brother Billy. Running Up That Hill is currently at number four on its global 200 chart, behind Harry Styles and a brace of Bad Bunny belters. Spotify, meanwhile, reports an 8,700 per cent increase in streams of the song from last Thursday to Monday.
Hounds of love stranger things series#
It’s just hit iTunes number one and is all over TikTok thanks to its prominent positioning in series four of Netflix’s Stranger Things (there are an estimated 140,000 Kate Bush-themed videos on the social media platform).
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Thirty-seven years later, Running Up That Hill has climbed the charts all over again. And she understood Running Up That Hill was special – even when it went by its original name, A Deal With God (the label wanted that changed too). But, almost a decade into her career, Bush knew what she was about. Quite the opposite: they wanted the balmier Cloudbusting for the lead single from Bush’s fifth album, Hounds of Love. When Kate Bush’s record label heard Running Up That Hill for the first time in early 1985 they weren’t sure they had a hit on their hands. The woozy synths, the pummelling percussion, that dreamy/nightmarish vocal with its inscrutable first line, “It doesn’t hurt me…Ye-yeah, yeah, yo”.